Hexagon Re-Brand
Following a very successful year both in terms of new business and product development, Hexagon completed a company rebrand in 2011, including a new visual identity. It signals a renewed focus, a refined vision and a new chapter in our history.
The new Hexagon brand is a promise delivered – a forward-thinking approach for a company steeped in innovation. We believe it captures our essence, and will allow us to further leverage our strengths as a world-class technological innovator.
The contributions Hexagon and our family of companies make to the world are critical. Our comprehensive and integrated portfolio of brands, products, and services work together to address major changes affecting life on our planet. Our new identity is an affirmation of our continued commitment to helping customers reinvent today, outpace change and solve for tomorrow. Hexagon will continue to change, grow and build upon on our capabilities as we look toward the future.
We are Hexagon, and we are shaping change every day.
Brand Strategy
The Hexagon brand is the parent brand to a diverse portfolio of design, measurement and visualisation technologies that represent high quality and reliability. Built over time, the portfolio of subsidiary brands work together to target specific customer segments, markets and geographical areas.
Included in the portfolio are a large number of world-class specialist brands that represent strong traditions and are well known in their individual sectors. As part of the Hexagon Group, each brand is not only nurtured and empowered to thrive individually but also able to benefit from an extensive network of professionalism and knowledge, a global culture and an R&D platform that leverages and exploits synergies across the Group.